How to Avoid the Duplicate Content Penalty in the Industrial Marketplace
If Google thinks your site is using duplicate copy, or if another site is using the same copy as you, then there’s a chance it could hurt your site’s visibility and rankings. Here are some ways to keep this from happening.
Duplicate Manufacturer Copy: If you use online resellers to sell your industrial products, than this could affect your website. Sometimes resellers will use your copy word for word on their own websites instead of taking the time to [...]
Comments Continue ReadingHow to Save Time Building Links
In my last 2 blog posts One Way to Build Links to your Site and Link Building: Let your Competition Lead the Way, I showed you two ways to find sites to build link from. Now it’s time to actually submit your site and start building links!
The first thing you need to do is prepare for submitting your site. There is certain information you’ll need, so in order to make the process faster it’s best to [...]
Combine Usability and Sound SEO Practices and Watch Your Conversions Soar! (Part 3)
In Part Two of the Usability and SEO series, I talked about using a tried and true graphic and web design practice called ‘designing above the fold’ to enhance your search engine optimization and increase your conversions.
Next, let’s talk about our third and final installment of this series: using hot hyperlinking techniques to grab visitor attention, increase conversions, and increase search engine rankings!
Back in the olden days of search engine optimization, generally ‘on page’ factors were the only important considerations [...]
Link Building: Let your Competition Lead the Way
We discussed one way to build links to your site last week. Here’s another way for you to find sites that will link to you. Once again, get your trusty xcel spreadsheet handy to take notes. You’re going to use the same list of keywords you created from before, but this time just pick your top 3 – 5 most important keywords.
1. Go to Google and do a search for the first keyword. Look [...]
Helpful Tools for You to Check Out | Search Engine Optimization Resources
As I was conducting some research last week, I found some neat resources and recommendations to different websites that may be useful for you to check out!
1. Site Explorer
2. Thumbshots Ranking Tool
3. Hitwise
4. comScore
5. NicheWatch
6. SEO Forums
7. Keyword Discovery
8. Competitive Intelligence
9. Market Leap
10. Obviously, Google Analytics
11. And Google Webmaster Tools
There are a ton of resources and tools out there. Check out our blog roll too for other blogs, opinions and research from other experts in the field.
One Way to Build Links to your Site
The rules of link building change as fast as, well, Google says they do. The one thing that has remained constant is the benefit of having pages link to you that are closely related to your site’s topic. There are many ways to search for these links, but here’s one I’ve found to be pretty effective.
You’ll want to use an excel spreadsheet to keep track of everything. Next, choose your top 5 -10 keywords. Let’s say one of [...]
Comments Continue ReadingCombine Usability and Sound SEO Practices and Watch Your Conversions Soar! (Part 2)
In Part One of the Usability and SEO series, I talked about using Hot Hot Headings to grab the attention of your visitor and take advantage of the prime real estate for keywords that headers offer. Next, let’s talk about an old-time technique of getting attention from the days of actual ink and paper (how quaint!). It’s called designing ’above the fold’ and, like using well-built headers, it helps get and keep the attention of potential clients AND search engines.
Put important [...]
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