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Archive for March, 2008

How to Avoid the Duplicate Content Penalty in the Industrial Marketplace

Thursday, March 27th, 2008

If Google thinks your site is using duplicate copy, or if another site is using the same copy as you, then there’s a chance it could hurt your site’s visibility and rankings. Here are some ways to keep this from happening.

Duplicate Manufacturer Copy: If you use online resellers to sell your industrial products, […]

How to Save Time Building Links

Tuesday, March 18th, 2008

In my last 2 blog posts One Way to Build Links to your Site and Link Building: Let your Competition Lead the Way, I showed you two ways to find sites to build link from. Now it’s time to actually submit your site and start building links!
The first thing you need […]

Combine Usability and Sound SEO Practices and Watch Your Conversions Soar! (Part 3)

Wednesday, March 12th, 2008

In Part Two of the Usability and SEO series, I talked about using a tried and true graphic and web design practice called ‘designing above the fold’ to enhance your search engine optimization and increase your conversions.
Next, let’s talk about our third and final installment of this series: using hot hyperlinking techniques to grab visitor […]

Link Building: Let your Competition Lead the Way

Tuesday, March 11th, 2008

We discussed one way to build links to your site last week. Here’s another way for you to find sites that will link to you. Once again, get your trusty xcel spreadsheet handy to take notes. You’re going to use the same list of keywords you created from before, but this time […]

Helpful Tools for You to Check Out | Search Engine Optimization Resources

Friday, March 7th, 2008

As I was conducting some research last week, I found some neat resources and recommendations to different websites that may be useful for you to check out!
1. Site Explorer
2. Thumbshots Ranking Tool
3. Hitwise
4. comScore
5. NicheWatch
6. SEO Forums
7. Keyword Discovery
8. Competitive Intelligence
9. Market Leap
10. Obviously, Google Analytics
11. And Google Webmaster Tools
There are a ton of resources […]

One Way to Build Links to your Site

Wednesday, March 5th, 2008

The rules of link building change as fast as, well, Google says they do. The one thing that has remained constant is the benefit of having pages link to you that are closely related to your site’s topic. There are many ways to search for these links, but here’s one I’ve found to […]

Combine Usability and Sound SEO Practices and Watch Your Conversions Soar! (Part 2)

Sunday, March 2nd, 2008

In Part One of the Usability and SEO series, I talked about using Hot Hot Headings to grab the attention of your visitor and take advantage of the prime real estate for keywords that headers offer.  Next, let’s talk about an old-time technique of getting attention from the days of actual ink and paper (how […]

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