Combine Usability and Sound SEO Practices and Watch Your Conversions Soar! (Part 1)
Following up on our web usability entry Does Your Target Audience Suffer from Online Add?, I thought I would put together a more detailed series on addressing both web usability and implementation of top-notch SEO practices.
This ‘two birds with one stone’ approach is an efficient way of making sure you meet the needs of your site’s visitors while ensuring that your rankings in the search engines stay high.
In Part One, let’s look at how to work with headings to help [...]
Employing Regional Demographics in Industrial Search Engine Marketing
We’ve previously discussed quick and dirty search engine marketing strategies using Google Maps, Yahoo Local Search, MSN Live Search Maps and more. Increasing numbers of web users are turning to Google Maps and similar sources to find local resources and services. Just today, I found a massage therapist a couple of miles from my house using Google Maps, and saved myself a ten-mile drive!
Whether free or for a cost, including your site’s geographical information in one or more of the [...]
Targeting the International Market? | International Marketing Series, Post 1
Are you jumping on the bandwagon and expanding your services to include the International Market? Are you trying to decide if this is the best move for you and your company? Or better yet trying to decide how to accomplish this task?
As the expansion overseas is gaining more attention Ecreativeworks has deepened their knowledge base about the best techniques and strategies for the International Markets. This post is the first of our International Marketing Series. Like our other posts, we [...]
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