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SEM, Interactivity, and Electronic Media

“In this carnivalesque conception of language, meaning is no longer the stable image of a world in which the reader projects a virtual alter ego, nor even the dynamic simulation of a world in time, but the sparks generated by associative chains that connect the particles of a textual and intertextual field of energies into ever-changing configurations.”

Excerpt from : Narrative as Virtual Reality by Marie-Laure Ryan

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Red Rider, here, delving a little into my interests in and purposes for working with SEO and industrial search engine marketing.

Some methods to the madness of SEM include: search engine optimization, paid placement, paid inclusion and more. My focus and passion is participating in the development of interactivity and immersion in your business-related web presence, to two ends.

First, I want your site to ride high in the search engines, be full of useful and well-thought out content and hypertext opportunities, and provide your customers with the exact products and services they are looking for.

Second, I seek to use post-modern principles of interactivity and multimedia literacy patterns and evolution in addition to established principles of SEM to not only guide your visitors to and through your site, but to participate in the evolution of the web-user as not only a USER of the web and all it contains, but a PARTICIPANT in the authorship and growth of the web itself.

Further posts will explore, among other things, the place of the web user as author of the web and online marketing efforts, and the user’s powerful influence and direct effect on the evolution of the web and SEM efforts.

Building upon the increasing multimedia literacy of web audiences and customers, I seek to apply and manipulate theories of intertextuality and immersion to SEM applications through methods such as: hyperlinking, mimesis, and an examination of the cognitive processing of multimedia texts and its relevance in how the end-user on their part manipulates and moves through online texts to reach your site, access what they need, and reach a goal.

Goals can include, but are not limited to, making a purchase, contacting your company, clicking hyperlinks to access more media opportunties or performing individual research to further their knowledge of your product or service.

I look forward to your input, as we explore the world of SEM and web evolution together!

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