Google Continues to Dominate the Market Share

The latest numbers are in from Hitwise and it’s no surprise that Google is still pulling in the majority of search engine traffic. Google had a record 66% of the US market share last month, 3% higher than December 2006.

Yahoo comes in a very distant second place with almost 21%, MSN follows with 7% and Ask gets just over 4%.

Also, according to News.com “Hitwise also found that people are increasingly using the major search engines to locate sites and information for key industry categories. For instance, travel, entertainment, business and finance, and sports categories showed double-digit increases in the share of traffic coming from search engines.”

This is great news for anyone of you with a ThomasNet, Kelley Search, or other industrial web directory program. If people are searching more by industry, they’re more likely come across these sites in the search results.

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