Consumer Behavior Overview 101 | Aligning Online with Offline Marketing Campaigns

Filed under: General,Usability & Conversions — Jules

Good Afternoon and Happy New Year! We hope that everyone had a safe Christmas Holiday and will have fun, but again, safe New Year’s Eve and New Year’s Day! Welcome 2008!
I was doing some research this morning, trying to get an article idea for our December newsletter and I came across a few different articles talking about consumer behavior and making sure that your online marketing efforts corresponded with your offline marketing efforts. I am going to give you a [...]

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Closing of 2007 | Search Engine Optimization Company Wishes You…

Filed under: Ecreativeworks,General — Jules

Happy Holidays!
We are off for a week of celebration with our friends and family, but want to take the time to wish all of our readers a very Merry Christmas, Happy New Year or Happy Holiday! Whatever you may be celebrating, may the next week be a happy and safe memory when we all come back to 2008 ready to work and expand our knowledge in search engine optimization!
Merry Christmas and Happy New Year!

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Balance Between Branding and Search Engine Optimization

Filed under: General,Industrial B2B Marketing — Jules

Are you considering a Search Engine Optimization Program? Here is one thing that you should think about before you go crazy and change all of your Title Tags:
How important is your keywords and how important is your brand name? Do you want your brand name on every page? Do you want your brand name first or do you want it at the end? What term has more weight for you and for your clients?
At Ecreativeworks, we put the brand name [...]

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Want better sales? Then ask for them!

Filed under: General,Usability & Conversions — Tracy

One of the easiest ways to increase conversions on you site is to use strong calls to action. A call to action is anything that describes an action you want a user to take. The first thing you need to figure out is this – what action would you like your visitor to take? Some common ones in the industrial market are:

Contact Us
Request a Quote
Download CAD Drawings
Download Industry Solution Brochures
Download Product Data [...]

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