Ideas for Creating New Content
Happy Thanksgiving!! It’s time to show you more ways to add content to your site. The more content you have, the more ways you give potential customers to find you in the search engines. More content also adds value to your website by showcasing what you can do for your customers. Here are some ideas.
- News about your Company – press releases, new machinery or improved services.
- Industry News – link to news about your industry.
- FAQ
- Portfolio of Samples – showcase work you’ve done for other clients. Be sure to include lots of photos!
- Product/Service Information & History – For example, a page about the history of metal stamping and the details of the process, types of metal stamping, materials, etc.
- Glossary of Terms
- Industries Served – created separate pages for any industries that are particularly important for you.
- More Ideas – interviews with experts, “how to” articles, advice & tips, product reviews, anything free
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Tracy,
Those are some great ideas for adding content to an industrial-related Web site and other B2B sites. I would also like to add another content idea and that’s something similar to a ‘Meet The Staff’ page along with attached photos. I believe it gives sort of a personal touch to the site and a welcoming feeling that may ease the fears of new visitors and potential customers. We are considering such a page ourselves for our industrial supply directory which I’m pleased to have the opportunity to mention on this site.
Comment by Conrad — November 26, 2007 @ 2:20 pm
Thanks, Conrad. That is a great idea to add a “Meet the Staff” page. You’re right, it does give a website a personal touch. It’s also been proven though usability testing that people respond well to photos of people on sites!
Comment by Tracy — November 29, 2007 @ 7:14 pm
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