International SEO
Search Engines Fancy Content
Are you looking for new ways to drive traffic to your website?
One of the best solutions that we can give you is to add content to your website. The Search Engines fancy content, make them smile and set up a content development plan. This works for any market – either the Industrial or the Consumer.
Adding pages to your website is almost guaranteed to increase your traffic. The larger your website is with content the Search Engines can read the happier they are. Some people say to keep business writing short and concise, but the opposite is true for the Search Engines. The Engines and your customers want to be educated. They thrive off of the knowledge you are sharing. The more information that is put out there, the more the customer will trust you to convert on a website.
There are many different ways to add content to your website. One of the easiest recommendations for the Industrial Marketplace is to add tutorials, white papers or case studies about your products and services online. The tutorials will make your customers come back after they make an online purchase. The white papers and case studies will build your credibility. Your customers will see that additional research and ground work has been put into your products.
Another way to add content to your website is by posting news, press releases and articles. These again will build credibility, but it keeps the customers up to speed on what is going on at your company. If it is exciting news for you – your clients will probably be just as impressed! The neat thing about news pieces and press releases is that you can distribute these else where and it won’t be counted as duplicate content. It is news. Any news is shared in numerous different places. The Search Engines take that into consideration.
Take a moment and think, how can these ideas help you? Even if you focus on just one product or service, say hydraulic technology, you can expand your product pages, post some case studies and research and archive your email marketing. There are a lot of ways to build your site even if you feel it is impossible.
Educate your customers and the Search Engines. That is who your website is designed for.
November 1st, 2007 at 8:18 pm
Your post is dead on. Not only is it better for search engine optimization, but great content targeted to the right buyers is content marketing done right.
Many industrial websites are still glorified product brochures. Slowly industrial companies are beginning to understand that making their customers smarter is good business.
Best
Joe
January 9th, 2008 at 10:31 pm
As they say, content is king. So, as much as possible I try to add several new articles in a month for SEO purposes.
Great post!