How do you get Customers to Bookmark your site?

There are three ways your customers find your site – search engines, links from other websites, and direct traffic. Today I want to focus on increasing your direct traffic, namely bookmark traffic. People bookmark sites for one reason. They find something that interests them, and they want to return to the site again. Here are three ways to encourage people to bookmark your site.

Demonstration videos
Create a video that shows a manufacturing process such as die casting. This can be both interesting and educational to a person visiting your site. Feature it on your home page, or a page that talks about specifically about high pressure die casting.

Trademark
What sets you apart from your competition? Do you own a trademark on a manufacturing process? Write an article about that process and how it benefits your customers. Clearly define what makes your process unique and better than any other. Feature a link to this article throughout your site.

Offer a free, useful tool
An example would be the sortable mechanical plastic properties chart offered on the Plastics International site.

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