Reading up on the different changes going on in the SEO world, I found that Google was integrating a wide range of content into their Search Results. They are calling this Universal Results. The results that are returned under the main Google Search Bar are webpages, videos, photos, news stories and other forms of digital content all pertaining to the key phrases typed into the search box.

We had an earlier post titled Improved Search Engine Placement: It’s not just about YOU! You can read the post if you are interested, but to summarize a point real quick from it: It states that your placement in Google or the Search Engine Results isn’t always as important as those webpages that are placed around you. And driving traffic to your webpage for conversions. This post was written a couple months back. Google’s thought process about Universal Search supports our claim. To support the changes and implementation of Universal Search, Google states that its results today aren’t just about rankings and positioning. It is about getting coverage, covering ground or having real estate. It is about messaging and it is about branding. What are your goals of your SEO Program? Is it #1 rankings or driving traffic to your website?

What does Universal Results have to do with B2B? This is the industries’ chance to do something creative, design something unique, start a blog or post a video. There are different ways to capture your audiences’ attention and drive them to your website or to pick up a telephone and we need to explore those areas and branch out. Our digital content will be found with Universal Search. I’ve seen the changes in my search results already. And personally, I like it, because now I don’t have to use the video search engine to find a related video to my topic. The most relevant result was already posted.

Take a moment, look at your website, what can be added to support your site? Would a blog about your industry help? Would creating a YouTube account for the different videos your company puts out be worth the time investment? How are you going to change with the audience of the Internet? As technology advances and new ideas develop it is only going to grow. First step, get your website up and running with the room to create new supporting pages, for the digital content you are putting out on the web.

Remember, it’s all about the Real Estate!

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This entry was posted on Friday, August 10th, 2007 at 12:56 pm and is filed under Advanced SEO Concepts, General, Industrial & Business Blogs, Industrial B2B Marketing, Industrial SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.