Pictures are Worth A Thousand Words or Are They?

How do you optimize for a website that is picture heavy–because the business relies on photos to sell a product? How do you drive traffic to the site when it doesn’t have the content to return results? Will optimizing the images bring in the results wanted? I am learning and conducting a little trial and error. Here’s what I’ve done and I’ll have to update next month or so with some changes to see if we are growing…

The site is about Custom Garage Doors. It focuses on residential garage doors and industrial garage doors. The photos are impressive, but the text could be customized for each of its garage door series. Stated earlier, the focus is the pictures. According to our sources the most viewed page is the 7 Series Custom Garage Door Photo Gallery. So, I customized the alternate text for each photo, adjusted the keywords and the meta description. Will this bring in more results? What else can we do for this page? Will the robots even be interested in reading over 60 alt tags? In some research it says to have an H-Tag as well as the alternate text tag. But with limited space, an H-Tag with each photo might be a little too much!

There are other options to optimize this website, but to clean things up and to organize the content might take a little time. It’ll be interesting to see what the alt tags return when evaluating this site next month!

The saying goes, pictures are worth a thousand words, but in search engine marketing, the text added to the properties of the image are more valuable.

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