It’s 10pm… do you know where your pages are?

There’s been a lot of chatter lately in the SEO world about supplemental results. Just what are supplemental results?Go to Google and type in the command
site:www.yourdomain.com
Start clicking through the results and eventually you’ll probably see this:
supplemental_results
An easier method, as I learned at SEO Roundtable was to do this command:
site:www.yourdomain.com/&
and you’ll see ONLY the supplemental results.
So what does it mean that some of my pages are in supplemental? In a nutshell, it means that for some [...]

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Pictures are Worth A Thousand Words or Are They?

How do you optimize for a website that is picture heavy–because the business relies on photos to sell a product? How do you drive traffic to the site when it doesn’t have the content to return results? Will optimizing the images bring in the results wanted? I am learning and conducting a little trial and error. Here’s what I’ve done and I’ll have to update next month or so with some changes to see if we are growing…
The site is [...]

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Web Copy That SELLS (Part 1)

One of the biggest mistakes website owners make is using their company brochure copy for their website. Do not make this mistake! Brochure copy simply doesn’t work on the web. Studies show that people scan web pages, they don’t read them.

Short Sentences & Bolded Copy
Here’s an example of brochure style copy vs. web copy.
Brochure Style: WidgetsAreUs offers a wide array of products to fit virtually every lifestyle. Our styles and innovations can help you [...]

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3 Easy Ways to Get More Local Traffic

1. Submit your site to GoogleLocal www.google.com/local/add This is a free service offered by Google. People will find your business when they use Google Maps. Google also features business at the top of their results for many local searches.
2. Submit your site to Yahoo! Local www.listings.local.yahoo.com/ Choose from three different plans. We recommend the “enhanced listing” for $9.95 a month. It’s cheap and you could add photos and a detailed description. You can save 30% for the first 3 months [...]

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Designing for One Web | Mobile Internet Research #2

With the growth of the internet on mobile phones, it is imperative for designers, programmers and SEO specialist to understand the best way to please their website browsers. The differences between websites presented on a desktop computer or a cell phone should be minimal.
The sites will obviously look different. How do you squeeze everything from a 760 pixel wide site into a 120 pixel wide site? That would be hard, but the same information or important content of the site [...]

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