Scratching the Surface on Search Engine Marketing & Mobile Phones | # 1

Adding some different ideas to my day and to investigate a new topic, I started researching websites on a mobile phone or PDA. This is where we will see an increase in activity over the years to come.

57% of U.S. citizens have a cell phone and 19% of them use the internet. These are small numbers compared to our friends over seas, but it will grow and become the “hot spot” to attract internet browsers to your sites.

I found in my research that the majority of users will use the internet for fast and specific results or for things they won’t search for on a desktop computer. Some things a mobile search engine marketer should keep in mind is that a site needs to be indexed by the search engines to be found quickly and if at all. The search engines need to think that the content on the site is relevant enough to send to a user’s keyword query and it needs to be clicked on by the user. And in addition to that, the small interfaces are hard to work with, so browsers want specific results. They most likely won’t look past the first 3 or 5 results that return on their first page.

There will be more to come, but a few tips that one should keep in mind when developing their mobile site is short file names, no scripted elements and no flash elements. And keep in mind, when typing in phrases for a web search, a mobile browser’s average keystroke is about 12 characters long!

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