There’s no shortage of “How to Choose the Right Domain Name” tips out there.

However, there are a few considerations commonly overlooked in the Industrial B2B sector when it comes to this topic that we’ll expand on today. Although we don’t make definitive recommendations or suggested formulas when it comes to choosing a domain name weighing the following factors will help you to make an educated decision that positively impacts your business.

1. The Comapany Name vs. Service Geared Name:

Most industrial businesses opt for a domain name that directly reflects their company name. This is not a bad practice, but it potentially eliminates some opportunity. It largely depends on your business model. If you’re a a supplier, engineer, OEM manufacturer counting on search engine traffic for increased new business, thinking about a service geared domain name may be an option, as this plays into Google’s search algorithm, and can be a factor in achieving new business traffic as apposed to non unique visitors.We’ve had our eye on Google — who seems to be placing more and more importance on domain names when returning results. Ie; try searching for “industrial search engine marketing” … or any other industrial related term. One of the words is almost guaranteed to be in the domain if its a top 5 placement. Additionally, a product or service geared domain name will act to burn into the brains of your visitors what you do, and probably that you do it best. Everfilt, a water filtration company (www.everfilt.com) , could create this impact with waterfiltration.com, or even everfiltwaterfiltration.com. Net Health Shopps is an LLC with the domain “Serenity Health” …a company with many front page results in the search engines.

2. Type-Ins

Type-ins are becoming more and more speculated upon as a frequent search method in the consumer industry, but we think it applies to industrial businesses as well. As appoased to only using search engines many will ‘type in’ a domain in hopes of finding the aauthority site within that genre. Try going to metalstampings.com. We’d bet they get a substantial amount of traffic just due to this domain name, which works to supplement a lack of visibility in the search engines.

3. Trade Mark Infringement

As best described by web-source.com

Should a company that registers a specific trademark have the ability to destroy numerous businesses that legitimately registered domain names? Should a company that registers a trademark have the responsibility of ensuring that a domain name registration agency doesn’t issue domain names that may be a trademark infringement? Or should an Internet business have the responsibility of making sure a potential name doesn’t Infringe upon a registered trademark? Where does the responsibility lie?

Ultimately, the responsibility lies with the domain name registrant, as the trademark laws that apply in the hard copy world also apply on the Internet.

Any company that registers a trademark has the right to protect their trademark and has the right to notify you that your domain name is infringing upon their trademark. Why? If your domain name has the potential of confusing the public into thinking the trademark holder is somehow affiliated with your web site, they may bring infringement claims against you. The courts would have to make the decision based upon the trademark laws and if your domain name, in fact, has the potential of confusing the public.
And to be complete, we’ll include others that anyone registering a domain should consider:

4. Domain Extension – .com or .net is always better.

5. Multiple Domain Names — can direct the same site. Good for foregin languages.

6. Sister Sites — Consider keeping your companies regular website and domain name, but registering another for the purposes of providing link-worthy copy to help search engines.

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