Industrial Search Engines: Traffic and Page View Comparisons
I’ve been posting a lot about the different Industrial Search Engines; otherwise referred to as Vertical Directories, because many of my clients (as well as the company I work for) advertise in the directories. Every directory has their niche’, right? Something that sets them apart from the others. It could be traffic, reputation, pricing – any number of things. And I think each directory can provide some value to it’s customers – otherwise they wouldn’t be around, [...]
Comments Continue ReadingIndustrial Websites; “About US” Page Holds the Secret to Increased Conversions
“…In fact, the About Us page is one of the most highly visited pages on industrial manufacturers — over ecommerce websites — to an overwhelming degree.”
The About US page is one of the most underutilized and overlooked web elements in industrial marketing. Whereas ecommerce sites can successfully convert visitors by focusing on clear product/pricing information and easy checkouts, industrial manufacturers must sing a different tune. A longer sales cycle, a different buying approach and [...]
Choosing Domain Names : Just For Industrial Companies
There’s no shortage of “How to Choose the Right Domain Name” tips out there.
However, there are a few considerations commonly overlooked in the Industrial B2B sector when it comes to this topic that we’ll expand on today. Although we don’t make definitive recommendations or suggested formulas when it comes to choosing a domain name weighing the following factors will help you to make an educated decision that positively impacts your business.
Industrial Advertising Quick Tip #2 — Customize Your Incoming Links
Industrial Advertising Quick Tip # 2 — Customize Your Incoming Links
I’m a lover of to-do-lists. I’ve learned how to craft them so that things actually get accomplished,even. I’ve learned to include only the things I truly intend to do, to prioritize tasks, schedule tasks, or whatever flavor of task management a particular day calls for.
We know that you, the industrial advertising rep or the industrial business owner, experience periods of overwhelm. So we’re offering an industrial advertising quick [...]
Industrial Companies Win Big With Email Marketing
Email Marketing For Industrial Businesses
There’s a lot of misunderstanding out there about email marketing. Your average consumer cringes, and thinks ‘spam.’ Your average marketer hastily throws a reiteration of some product details into a template.
Email marketing, when approached authentically and strategically, when it has purpose and direction, is an incredibly effective way to increase the bottom line of any business, big brand, B2C or B2B Industrial. These campaigns can foster relationships, achieve return business, and provide subscribers with real, valuable [...]
SEO Strategy: Is yours evolving?
As the SEO world evolves it’s only fair to assume that so will your SEO strategy. However, it’s become increasingly evident that not everyone realizes that it does need to evolve. Especially for our B2B customers, who rarely have time to eat lunch, much less evaluate how mature their seo strategy is.
Many industrial companies I’ve come across will evaluate SEO programs based on price. You really do get what you pay for many times when selecting [...]
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