Industrial Advertising Quick Tip #1 : Archive Your Newsletters!
Industrial Quick Tips: A Marketing Strategies Series for the Industrial Manufacturer
This is the first ‘mini post’ of many forthcoming. We’ll continue to post miniature articles for manufacturers looking for do it yourself marketing and SEO strategies…
Industrial Advertising Quick Tip #1 : ARCHIVE YOUR NEWSLETTERS
Archiving your newsletters is a great way to add fresh, meaningful content to your site. By creating a landing page for your back issues, putting each HTML letter on its own page, and adding an [...]
Improved Search Engine Placement – It’s not just about YOU.
A question we like to ask our clients in our initial interview is “What are your goals for this search engine marketing program?”. The most likely answer is “Improved Search Engine Placement“. Part of the education process that we employ is explaining that it’s not JUST about placement, it’s about increasing RELEVANT traffic to your site. The kind of traffic that can convert to good business.
One method behind our goal of improved search engine placement is [...]
The Title Tag : An Rare SEO Question Answered
The SEO ‘ed Title Tag : Regarding Symbols and HTML Coding Elements …
One of our customers asked us the other day, “How detrimental is it to have a
tag showing up in my page’s title?”
The answer to this question isn’t currently out there on the web, so for all you visitors who landed here by way of an seo title tag related query… welcome!
The history is this: Customer x came to us with an existing e-commerce site she needed [...]
SEO Trends for Industrial Business: The Digg Effect
What is Digg?
Digg is a community-powered news and content website with a strong focus on science and technology. Huh? What that means is that all content is submitted by everyday users such as you and me.
How does Digg work?
After submitting content such as news, videos and humor, other users browse and read your submission and Digg what they like best. If your content receives enough Diggs, it is pushed to the front page for over one million users to see [...]
Introducing SEO-Runner
Ruby, Clare…
“Now three makes a pair!” (James Brown)
Introducing SEO Runnerrun·ner /ˈrʌnər/ Pronunciation[ruhn-er]
1. a person, animal, or thing that runs, esp. as a racer.
2. a messenger.
3. a messenger of a bank or brokerage house.
4. Baseball. base runner.
5. Football. the ball-carrier.
6. a person whose business it is to solicit patronage or trade.
7. a person [...]
Do it Your Self Industrial Advertising That Works! Article Optimization : Part II
Article optimization is the preferred do-it-yourself advertising technique for industrial businesses.
For the “un-web-savvy” engineer perhaps, article optimization is a method that doesn’t require extensive knowledge of the web, nor a special SEO acumen.
In PART I, we explored a bit of why this method is effective for industrial businesses, and how it works to drive traffic, generate leads, increase links and improve rankings. We disclosed ‘how it works’ and unveiled exactly how these benefits are derived.
To wrap things up in Part [...]
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