Do it Your Self Industrial Advertising That Works! Article Optimization : Part I of II
Article Optimization awards manufacturers and other industrial / b2b companies with the opportunity to promote their website while sticking to what they know.
In Part I of Do-It-Yourself Industrial Advertising, we’ll discuss the ins and outs of article optimization, and why it’s the best technique for manufacturers and other businesses in the industrial sector.
Quick Industrial Directory Analysis – Industrial Quick Search
In some offline feedback to my article about Industrial Directories and Organic SEO, I realized I had inadvertently omitted IQS – Industrial Quick Search.
I hope that some marketing folks from these different industrial directories are peeking at our blog every once in awhile. Any criticism I might have, should be taken constructively as an effort to improve usability or SEO fundamentals.
To remind you of my experiment, I am going to see how easy it is to find a material handling [...]
I Have Industrial Business Blog… ( Now What? )
To every B2B company out there striving for first page Google placement, we say, These are changing times. A standard 5 page site brochure type site will never see the top of the SERPS in todays competitive online market. These days virtually every business is engaging in ‘on page’ SEO methods to gain rankings, which is ultimately forcing a new SEM model into the top spot as “the new top ranking tool.” We’ve talked about social search, industrial [...]
Comments Continue ReadingWebsite Personality: What Does Your Homepage Say About You?
All communication is filtered through personality. And (as you may have noticed in your interpersonal relationships) is what determines how you perceive others – even how you perceive their perceptions. It determines how you react to others, and they you.
Your website visitors are clearly not going to check their personality at your homepage. If anything else, when searching for products and services, users’ personalities will emerge all the more – a purchase is a ‘big deal.’ As [...]
Manufacturers Seeing More Value In SEO / SEM
I recently came across a post at ThomasNet Forums soliciting participation in the the SMV 2007 industrial e-business market trends survey. The survey is focused to provide key insights to online marketing trends that impact manufacturers, helping them understand their industry and their competitors.
After reading through the 2006 study published last year, I personally would argue that the data provided would be more helpful to the marketing professionals who service these companies. Questions posed deal mostly in priorities and [...]
Engineers Can Leverage Wikipedia’s Gap in Industry Related Topics
As search engine marketers specializing in the industrial marketplace, it’s neccessary to stay sharp on industry related topics and terms. Admittedly though, as situations present, we’ll supplement our knowledge with credible information sources online. After all, we’re not engineers.
A recent ‘research’ project brought to light an area of opportunity – for both industrial websites as well as online information sources, where indeed there is a startling lack of engineering related information available. It’s a good thing, though. Where there is [...]
Manufacturers: 5 Things Your Customers Want (and how to provide it online)
5 Things Your Customers Want When Configuring Products Online
Did you know that at Starbucks, you can choose from over half a million drink combinations? That’s right, just over 550,000 ways to make a latte.
This kind of customization, and the branding around it, has become the alma mater of such big corporate players; And if you’re a manufacturer of configure to order products, you can probably relate. You probably have an easily comparable variety in your product line.
Whats more is [...]
Could “Online Relations” Be Hurting Your Rankings?
I know of an industrial company whos website was banned from Google because of a hacker who’d been hosting spam on their domain. Because the re-inclusion at process can take upwards of several months, I was of course surprised to see one of their keywords getting results on Google. (I know full well none of their pages are indexed.) A click on the result brought me to their distributors website. Evidently this distributor has several sections of their [...]
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