Comments on: Implications of the “F – Format” in Industrial Website Viewing http://www.industrialsearchenginemarketing.com/blog/2007/02/19/implications-of-the-f-format-in-industrial-website-viewing/ Industrial Search Engine Marketing Resources : by Ecreativeworks Tue, 24 Jan 2012 18:09:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: wow power leveling http://www.industrialsearchenginemarketing.com/blog/2007/02/19/implications-of-the-f-format-in-industrial-website-viewing/comment-page-1/#comment-1557 wow power leveling Tue, 17 Mar 2009 07:49:56 +0000 http://www.industrialsearchenginemarketing.com/blog/2007/02/19/implications-of-the-f-format-in-industrial-website-viewing/#comment-1557 Every man is the architect of his own fortune Every man is the architect of his own fortune

]]> By: Industrial Search Engine Marketing - Your Website Personality http://www.industrialsearchenginemarketing.com/blog/2007/02/19/implications-of-the-f-format-in-industrial-website-viewing/comment-page-1/#comment-673 Industrial Search Engine Marketing - Your Website Personality Tue, 13 Mar 2007 16:54:31 +0000 http://www.industrialsearchenginemarketing.com/blog/2007/02/19/implications-of-the-f-format-in-industrial-website-viewing/#comment-673 [...] Your website visitors are clearly not going to check their personality at your homepage. If anything else, when searching for products and services, users’ personalities will emerge all the more – a purchase is a ‘big deal.’ As we’ve mentioned, online buyers make emotionally based purchases justified by logic only after the sale. Okay, okay. Personality. To be successful online you have to focus on your visitors, not yourself. [...] [...] Your website visitors are clearly not going to check their personality at your homepage. If anything else, when searching for products and services, users’ personalities will emerge all the more – a purchase is a ‘big deal.’ As we’ve mentioned, online buyers make emotionally based purchases justified by logic only after the sale. Okay, okay. Personality. To be successful online you have to focus on your visitors, not yourself. [...]

]]> By: Effective Navigation Design: Industrial Product Sites http://www.industrialsearchenginemarketing.com/blog/2007/02/19/implications-of-the-f-format-in-industrial-website-viewing/comment-page-1/#comment-88 Effective Navigation Design: Industrial Product Sites Wed, 28 Feb 2007 23:37:31 +0000 http://www.industrialsearchenginemarketing.com/blog/2007/02/19/implications-of-the-f-format-in-industrial-website-viewing/#comment-88 [...] It’s a short post today. In thinking about usability, it occurred to me that a previous post about usability in industrial web sites  could use some expansion. So…in addition to the actual design of industrial product pages, today we’ll throw out some goodies about navigation structuring, which  equally important. Many of the industrial web sites we build  are designed for the industrial distributor needing an effective, search engine friendly solution to selling their products online. Whether this involves an ecommerce solution or not,  given the  ample amount of content and multi level category/product pages this often involves, things can get messy, and quick. Special care must be paid to usability in order to safe guard (and promote) conversion. “Navigation Design plays a primary role in the effectiveness and usability of a website.” [...] [...] It’s a short post today. In thinking about usability, it occurred to me that a previous post about usability in industrial web sites  could use some expansion. So…in addition to the actual design of industrial product pages, today we’ll throw out some goodies about navigation structuring, which  equally important. Many of the industrial web sites we build  are designed for the industrial distributor needing an effective, search engine friendly solution to selling their products online. Whether this involves an ecommerce solution or not,  given the  ample amount of content and multi level category/product pages this often involves, things can get messy, and quick. Special care must be paid to usability in order to safe guard (and promote) conversion. “Navigation Design plays a primary role in the effectiveness and usability of a website.” [...]

]]> By: Megan (Seo Clare) http://www.industrialsearchenginemarketing.com/blog/2007/02/19/implications-of-the-f-format-in-industrial-website-viewing/comment-page-1/#comment-57 Megan (Seo Clare) Wed, 21 Feb 2007 17:27:17 +0000 http://www.industrialsearchenginemarketing.com/blog/2007/02/19/implications-of-the-f-format-in-industrial-website-viewing/#comment-57 Purchasing decisions are emotionally motivated. Logic that <em>justifies</em> the  purchase is injected only AFTER a transaction is completed. The primarily emotional factors are promise of gain and fear of loss. Fear of loss usually wins when it comes to emotionally driven purchasing decisions. Marketing Expert David Frey (www.powerhombiz.com) talks alot about how to integrate these princlples in sales letters, specifically. Purchasing decisions are emotionally motivated. Logic that justifies the  purchase is injected only AFTER a transaction is completed. The primarily emotional factors are promise of gain and fear of loss. Fear of loss usually wins when it comes to emotionally driven purchasing decisions.

Marketing Expert David Frey (www.powerhombiz.com) talks alot about how to integrate these princlples in sales letters, specifically.

]]> By: Dave J. http://www.industrialsearchenginemarketing.com/blog/2007/02/19/implications-of-the-f-format-in-industrial-website-viewing/comment-page-1/#comment-55 Dave J. Tue, 20 Feb 2007 13:43:46 +0000 http://www.industrialsearchenginemarketing.com/blog/2007/02/19/implications-of-the-f-format-in-industrial-website-viewing/#comment-55 Good overall guidelines. I must ponder this gem tho: "Buyers generally operate from a ‘preventative’ position. This means that buyers are more easily driven to make purchasing decisions based on what might happen if they don’t chose you as their vendor, as apposed to what they might gain by buying from you." That's juicy. Any more detail on this? Good overall guidelines. I must ponder this gem tho:

“Buyers generally operate from a ‘preventative’ position. This means that buyers are more easily driven to make purchasing decisions based on what might happen if they don’t chose you as their vendor, as apposed to what they might gain by buying from you.”

That’s juicy. Any more detail on this?

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