It’s a short post today. In thinking about usability, it occurred to me that a previous post about usability in industrial web sites could use some expansion. So…in addition to the actual design of industrial product pages, today we’ll throw out some goodies about navigation structuring, which is equally important.
Many of the […]

By now, many people understand that you need to diversify your online investment. Most of you probably know that you can’t just build a website and expect the floodgates to open and people will bombard your site and buy from you.
In the industrial marketplace there are four main directories to advertise in. I will […]

Booster Pages
Definition: A term used in search engine optimization to note a page receiving secondary visibility for a given key phrase. This booster page is used to boost the weight of a phrase on its primary page by way of internal linking.
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Cross linking pages within a web site has long been considered an […]

At the onset of a client’s optimization program, one of the first issues to arise is content presentation. In identifying these potential problem areas prior to optimization, usability is almost always at the top of the list. And because a search engine optimization program would be all but null in the absence of conversions, treating […]

It’s Valentine’s Day! A day for love, decadence, and… humor hooks? We just couldn’t pass up the opportunity to, on this special day, play “match maker” with our favorite names in search.
We wondered what would happen if these unlikely pairs coupled up — what would their collective “V-Name” be? Oh yes…TONS of fun. […]

SEMPO distributed their annual The State of Search Engine Marketing survey results. The findings are extremely comprehensive and during the next few days we will be posting some great information for you that might help you evaluate your own search engine marketing plan.
To start, I think it’s important to know what SEMPO gave to […]

5 Rights to exercise when evaluating and working with a PPC company – to keep you informed, and from getting burned.
Pay Per Click (PPC)is an increasingly common advertising model used in search marketing - one that can be very rewarding, and, potentially very expensive. While the basic concepts of PPC can be […]

… the response from Geraldine, recipient of “The most public declaration of love in the history of man kind,” a proposal secretly planned over several months originally intended to be aired as a commercial spot during the super bowl.
We followed the story as one of the grandest link baiting campaigns in web marketing. […]

In light of Overture’s inability to support the search queries performed on their servers, both Keyword Discovery and Wordtracker have stepped to the plate and are now offering free services. Both providers have traditionally offered trial versions of their tools with limited functionality and a subscription based service offering.According the the Search Engine Watch Blog, […]