Effective Navigation Design: Industrial Product Sites
It’s a short post today. In thinking about usability, it occurred to me that a previous post about usability in industrial web sites could use some expansion. So…in addition to the actual design of industrial product pages, today we’ll throw out some goodies about navigation structuring, which is equally important.
Comments Continue ReadingIndustrial Directories and Organic SEO
By now, many people understand that you need to diversify your online investment. Most of you probably know that you can’t just build a website and expect the floodgates to open and people will bombard your site and buy from you.
In the industrial marketplace there are four main directories to advertise in. I will list them alphabetically as not to show any favoritism or bias.
GlobalSpec
KellySearch
MacRae’s Blue Book
Thomas Industrial Network
If you are advertising in one or more of these directories [...]
Building An Internal linking Structure With Booster Pages
Booster Pages
Definition: A term used in search engine optimization to note a page receiving secondary visibility for a given key phrase. This booster page is used to boost the weight of a phrase on its primary page by way of internal linking.
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Cross linking pages within a web site has long been considered an SEO ‘best practice.’ It serves as a trail for the search engines, aiding in better indexing, and can create a more seamless, informational user experience. [...]
Implications of the “F – Format” in Industrial Website Viewing
At the onset of a client’s optimization program, one of the first issues to arise is content presentation. In identifying these potential problem areas prior to optimization, usability is almost always at the top of the list. And because a search engine optimization program would be all but null in the absence of conversions, treating every click as an opportunity for monetization is absolutely crucial, especially in an age where the dominant B2B search engine Google has little to no [...]
Comments Continue ReadingV-Names: Matches Made In Search Marketing Heaven
It’s Valentine’s Day! A day for love, decadence, and… humor hooks? We just couldn’t pass up the opportunity to, on this special day, play “match maker” with our favorite names in search.
We wondered what would happen if these unlikely pairs coupled up — what would their collective “V-Name” be? Oh yes…TONS of fun. **And all in good fun, too**
(Let it be noted that we do in fact ponder on more appropriately useful topics, too)
Here [...]
Search Engine Marketing Definitions
SEMPO distributed their annual The State of Search Engine Marketing survey results. The findings are extremely comprehensive and during the next few days we will be posting some great information for you that might help you evaluate your own search engine marketing plan.
To start, I think it’s important to know what SEMPO gave to the respondents of their survey as the different definitions of varying aspects of search engine marketing:
Search Engine Marketing (SEM): the entire set of techniques and [...]
Pay – Per – Click Customer’s Bill of Rights
5 Rights to exercise when evaluating and working with a PPC company – to keep you informed, and from getting burned.
Pay Per Click (PPC)is an increasingly common advertising model used in search marketing – one that can be very rewarding, and, potentially very expensive. While the basic concepts of PPC can be easily understood by anyone who takes the time to do the research, few business owners have the time, resources, or know-how to manage their [...]
MySuperProposal.com: “OMG, I’m Gonna P*ke”
… the response from Geraldine, recipient of “The most public declaration of love in the history of man kind,” a proposal secretly planned over several months originally intended to be aired as a commercial spot during the super bowl.
Comments Continue ReadingMore FREE keyword research tools!
In light of Overture’s inability to support the search queries performed on their servers, both Keyword Discovery and Wordtracker have stepped to the plate and are now offering free services. Both providers have traditionally offered trial versions of their tools with limited functionality and a subscription based service offering.According the the Search Engine Watch Blog, Overture has said that they are developing a new API later this year. . . I think that by the time that comes into play, [...]
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