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Archive for February, 2007

Effective Navigation Design: Industrial Product Sites

Wednesday, February 28th, 2007

It’s a short post today. In thinking about usability, it occurred to me that a previous post about usability in industrial web sites could use some expansion. So…in addition to the actual design of industrial product pages, today we’ll throw out some goodies about navigation structuring, which is equally important.
Many of the […]

Industrial Directories and Organic SEO

Tuesday, February 27th, 2007

By now, many people understand that you need to diversify your online investment. Most of you probably know that you can’t just build a website and expect the floodgates to open and people will bombard your site and buy from you.
In the industrial marketplace there are four main directories to advertise in. I will […]

Building An Internal linking Structure With Booster Pages

Thursday, February 22nd, 2007

Booster Pages
Definition: A term used in search engine optimization to note a page receiving secondary visibility for a given key phrase. This booster page is used to boost the weight of a phrase on its primary page by way of internal linking.
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Cross linking pages within a web site has long been considered an […]

Implications of the “F - Format” in Industrial Website Viewing

Monday, February 19th, 2007

At the onset of a client’s optimization program, one of the first issues to arise is content presentation. In identifying these potential problem areas prior to optimization, usability is almost always at the top of the list. And because a search engine optimization program would be all but null in the absence of conversions, treating […]

V-Names: Matches Made In Search Marketing Heaven

Wednesday, February 14th, 2007

It’s Valentine’s Day! A day for love, decadence, and… humor hooks? We just couldn’t pass up the opportunity to, on this special day, play “match maker” with our favorite names in search.
We wondered what would happen if these unlikely pairs coupled up — what would their collective “V-Name” be? Oh yes…TONS of fun. […]

Search Engine Marketing Definitions

Tuesday, February 13th, 2007

SEMPO distributed their annual The State of Search Engine Marketing survey results. The findings are extremely comprehensive and during the next few days we will be posting some great information for you that might help you evaluate your own search engine marketing plan.
To start, I think it’s important to know what SEMPO gave to […]

Pay - Per - Click Customer’s Bill of Rights

Monday, February 12th, 2007

5 Rights to exercise when evaluating and working with a PPC company – to keep you informed, and from getting burned.
Pay Per Click (PPC)is an increasingly common advertising model used in search marketing - one that can be very rewarding, and, potentially very expensive. While the basic concepts of PPC can be […]

MySuperProposal.com: “OMG, I’m Gonna P*ke”

Wednesday, February 7th, 2007

… the response from Geraldine, recipient of “The most public declaration of love in the history of man kind,” a proposal secretly planned over several months originally intended to be aired as a commercial spot during the super bowl.
We followed the story as one of the grandest link baiting campaigns in web marketing. […]

More FREE keyword research tools!

Friday, February 2nd, 2007

In light of Overture’s inability to support the search queries performed on their servers, both Keyword Discovery and Wordtracker have stepped to the plate and are now offering free services. Both providers have traditionally offered trial versions of their tools with limited functionality and a subscription based service offering.According the the Search Engine Watch Blog, […]

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