I went out to lunch with the ecreativeworks production team today. With service slow, the wall-mounted televisions provided good discussion revival, and definitely an alternative to staring at a plate full of cold, half eaten french fries. Yes, we can always count on CNN for some post-worthy tech news.
So while I scramble to […]

Matt Cutts always has great information on his site. Today he posted a story that I think is hilarious. Why? Because I talk with people on a regular basis that think they can outsmart the search engines. And some people do - for a little while. But Google (and the other […]

As we wait for the results of our first viral marketing case study, here’s another intersting scenario to whet your viral marketing chops…
Many of you remember the hype and hoopla generated back in Novemeber from the My Super Proposal website, a true gem of viral marketing, and definitely a case-in-point. Today we return to the […]

Recently, ThomasNet announced that they are providing a forum for the industrial marketplace to discuss latest trends, ask questions, and even have a place for marketers to post topics and answer questions.
Why is this relevant? It’s relevant for many reasons.
1. They’re the first be aggressive with this! Not the first website to have […]

Dave from B2Blog posted a great topic about displaying pricing on your website and the pros and cons of doing so. This might not seem on the surface as an industrial search engine marketing issue - it really is, especially when discussing Web 2.0 concepts.
Below is an article I wrote about providing an […]

According to Wikipedia, Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness… it can harness the network effect of the Internet and can be very useful in reaching a large number of people rapidly.

Apparently it can convince people that they should drink coffee […]

Web 2.0 is a buzz word that’s been flying around the marketing world for the last year or so.
What is Web 2.0?
What does “Web 2.0″ really mean? It means all the things we’ve been talking about on this blog: Linking building, blogging, social networking.
But surely it means more than this?
Yes - […]