Consumer Behavior Overview 101 | Aligning Online with Offline Marketing Campaigns
Good Afternoon and Happy New Year! We hope that everyone had a safe Christmas Holiday and will have fun, but again, safe New Year’s Eve and New Year’s Day! Welcome 2008!
I was doing some research this morning, trying to get an article idea for our December newsletter and I came across a few different articles talking about consumer behavior and making sure that your online marketing efforts corresponded with your offline marketing efforts. I am going to give you a [...]
Closing of 2007 | Search Engine Optimization Company Wishes You…
Happy Holidays!
We are off for a week of celebration with our friends and family, but want to take the time to wish all of our readers a very Merry Christmas, Happy New Year or Happy Holiday! Whatever you may be celebrating, may the next week be a happy and safe memory when we all come back to 2008 ready to work and expand our knowledge in search engine optimization!
Merry Christmas and Happy New Year!
Balance Between Branding and Search Engine Optimization
Are you considering a Search Engine Optimization Program? Here is one thing that you should think about before you go crazy and change all of your Title Tags:
How important is your keywords and how important is your brand name? Do you want your brand name on every page? Do you want your brand name first or do you want it at the end? What term has more weight for you and for your clients?
At Ecreativeworks, we put the brand name [...]
Want better sales? Then ask for them!
One of the easiest ways to increase conversions on you site is to use strong calls to action. A call to action is anything that describes an action you want a user to take. The first thing you need to figure out is this – what action would you like your visitor to take? Some common ones in the industrial market are:
Contact Us
Request a Quote
Download CAD Drawings
Download Industry Solution Brochures
Download Product Data [...]
Ideas for Creating New Content
Happy Thanksgiving!! It’s time to show you more ways to add content to your site. The more content you have, the more ways you give potential customers to find you in the search engines. More content also adds value to your website by showcasing what you can do for your customers. Here are some ideas.
News about your Company – press releases, new machinery or improved services.
Industry News – link [...]
Comments on Search Engine Watch’s Top 10 SEO Mistakes & Applying Them to the Industrial Marketplace
I was excited this morning to see a post on the Top 10 SEO Mistakes from Search Engine Watch. I am going to post the Top 10 here as well as provide some insight on how these are especially important in the Industrial Market as well. Thank You Search Engine Watch for providing valuable search engine optimization information, trends and common mistakes.
The Top 10 SEO Mistakes:
Broken information architecture
Poor site usability
Mismanaged internal link juice
Content getting buried over time
Bad redirects
Poor titles and [...]
A Friendly Reminder to Proceed with Caution on the Internet & Responding to Emails
In the last couple of days, a few of our clients have contacted us about an email they received. It was about a Search Engine Marketing Firm that specialized in International SEO for various companies in over 20 different countries.
This sounds great! Especially with International Marketing being a new topic and area of interest for many Industrial Companies. We did a little research after the increase interest and found that the website wasn’t 100% sound proof.
The website was pretty new [...]
How to Know if an Order Page is Secure
The easiest way for you to see this is to look at the url in the address bar. When you see “http:” at the beginning that means the page is not secure. When you see “https:” that means the page is secure. When you go to the check out page – the page you enter in your credit card information – it should always be “https:.” If it doesn’t, the page is not secure.
Remember:
http://www.means-unsecure.com [...]
Search Engines Fancy Content
Are you looking for new ways to drive traffic to your website?
One of the best solutions that we can give you is to add content to your website. The Search Engines fancy content, make them smile and set up a content development plan. This works for any market – either the Industrial or the Consumer.
Adding pages to your website is almost guaranteed to increase your traffic. The larger your website is with content the Search Engines can read the happier [...]
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