PreFound.com: “Social search really IS the Search of the future…”
Social social social. Alright with the social search already. If you’re reading this blog, you just might be an avid search engine marketer… but if you’re an industrial service provider, social search might be as Greek to you as “Robotic Palletizers” is to the rest of the population. Be that as it may, social search does effect your business.
Today’s post is actually about linkbuilding. (Sneaky sneaky.) However, we’re going to look at an up and coming “social search engine” that can help us build links and increase site rankings without resorting to that dirty ol’ spammers cap.
First, What is PreFound?
Think of it as the ultimate Search Blog Site or Wiki-search. Better yet, think of it as a regular search engine who’s results are human edited rather than algo-centric. Or think of it as the ultimate Search Community site. A place for people of like interests to gather. PreFound.com can cut through the clutter that a typical Google search might return by adding the true human element, the human touch.
SEO Translation: You can post any and all of your links here without it being perceived as spam. Adding sites and sharing links is no more spam than Google’s results pages are spam. They exist to be found.
Why Is PreFound Good For Link Building?
It’s actually a dream for Search Engine Marketers who service clients in a specific industry. These days Google can recognize that Stevie Spammy just visited 50 directory sites and added his link in one day. No dice. But with PreFound, you can add 10 links with descriptions and then group them into a category. It is the category you assign tags to, so you have a wider variety of tags to choose from and attain more visibility. Either way, the link will count. It’s win-win.
Try going to PreFound.com and searching for a topic as you would in Google. There are less results to choose from, but the results are sites that actual people determined were relevant to that query.
No spam, here!
Here is what CEO Steve Mansfield says:
How it will look will depend on many factors, but imagine being on your social network site and deciding you want to do a search. Instead of leaving the property and going to Google, you instead use the web search box offered by your social network/PreFound.com. Utilizing the technology I’ve discussed earlier, you would just enter your search query in the box provided and then be presented with search results (USSR’s and TSR’s) organized by your demographics, location, interests, participation in communities and sub-communities, etc., all controlled by you, to get hyper-relevant results, all organized anonymously and directly by you and the social network you are using. It’s a whole new paradigm in Search.