Social social social. Alright with the social search already. If you’re reading this blog, you just might be an avid search engine marketer… but if you’re an industrial service provider, social search might be as Greek to you as “Robotic Palletizers” is to the rest of the population. Be that as it may, social search […]

Sounds strange. With all the hype about qualified traffic, PPC campaigns and increasing conversions, why is unqualified traffic suddenly a good thing?
Well, dont run too far with with this, because if you’ve got a paid program in place you might break the bank. However, in some instances, ANY traffic can help your keyword rankings.
Here’s how […]

The B2B Tactics session had some great insights into things an industrial company must keep in mind when evaluating their online marketing. The most important element is to understand what the end user is coming to your site for.
> Research
> Compare
> Purchase

This cycle may last a long time, and providing the tools to support these three main goals, might be the difference in your website getting bookmarked or simply passed over.

Terms like’social media’, ‘�social search’ and ‘web 2.0′ are becoming increasingly more common in SEO and SEM, but have yet to make their way into the vocabulary of most industrial business owners. In fact, most tools that fall under the ’social’ category are still quite elusive to some internet marketers themselves, which then begs the question, “what exactly is social media, and can industrial businesses leverage it for their SEM campaigns?”

This is my second SES Conference and I knew by just looking at the scheduled sessions that I was going to learn a lot about the new trends in search engine optimization. One of the best session was the one entitled “Driving Traffic to your site with Google”. The importance […]