PreFound.com: “Social search really IS the Search of the future…”
Social social social. Alright with the social search already. If you’re reading this blog, you just might be an avid search engine marketer… but if you’re an industrial service provider, social search might be as Greek to you as “Robotic Palletizers” is to the rest of the population. Be that as it may, social search does effect your business.
Today’s post is actually about linkbuilding. (Sneaky sneaky.) However, we’re going to look at an up and coming “social search engine” that [...]
Driving Traffic: “Its not just qualified anymore!”
Sounds strange. With all the hype about qualified traffic, PPC campaigns and increasing conversions, why is unqualified traffic suddenly a good thing?
Well, dont run too far with with this, because if you’ve got a paid program in place you might break the bank. However, in some instances, ANY traffic can help your keyword rankings.
Here’s how it works:
With the advent of social search and web 2.0, algorithms are placing an increasing importance on site relevance when returning search results. Not only [...]
SES Chicago Day Two: B2B Tactics
The B2B Tactics session had some great insights into things an industrial company must keep in mind when evaluating their online marketing. The most important element is to understand what the end user is coming to your site for.
> Research
> Compare
> Purchase
This cycle may last a long time, and providing the tools to support these three main goals, might be the difference in your website getting bookmarked or simply passed over.
Comments Continue ReadingCan Industrial Businesses Leverage Social Media?
Terms like’social media’, ‘�social search’ and ‘web 2.0′ are becoming increasingly more common in SEO and SEM, but have yet to make their way into the vocabulary of most industrial business owners. In fact, most tools that fall under the ‘social’ category are still quite elusive to some internet marketers themselves, which then begs the question, “what exactly is social media, and can industrial businesses leverage it for their SEM campaigns?”
Comments Continue ReadingSearch Engine Strategies Conference: Chicago – Day One:: Google Gadgets?
This is my second SES Conference and I knew by just looking at the scheduled sessions that I was going to learn a lot about the new trends in search engine optimization. One of the best session was the one entitled “Driving Traffic to your site with Google”. The importance of Webmaster Central was reiterated, which was great. Most of my clients are signed up with Webmaster Central and we are able to get [...]
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