PreFound.com: “Social search really IS the Search of the future…”
Social social social. Alright with the social search already. If you’re reading this blog, you just might be an avid search engine marketer… but if you’re an industrial service provider, social search might be as Greek to you as “Robotic Palletizers” is to the rest of the population. Be that as it may, social search does effect your business.
Today’s post is actually about linkbuilding. (Sneaky sneaky.) However, we’re going to look at an up and coming “social search engine” that [...]
Driving Traffic: “Its not just qualified anymore!”
Sounds strange. With all the hype about qualified traffic, PPC campaigns and increasing conversions, why is unqualified traffic suddenly a good thing?
Well, dont run too far with with this, because if you’ve got a paid program in place you might break the bank. However, in some instances, ANY traffic can help your keyword rankings.
Here’s how it works:
With the advent of social search and web 2.0, algorithms are placing an increasing importance on site relevance when returning search results. Not only [...]
SES Chicago Day Two: B2B Tactics
The B2B Tactics session had some great insights into things an industrial company must keep in mind when evaluating their online marketing. The most important element is to understand what the end user is coming to your site for.
> Research
> Compare
> Purchase
This cycle may last a long time, and providing the tools to support these three main goals, might be the difference in your website getting bookmarked or simply passed over.
Comments Continue ReadingCan Industrial Businesses Leverage Social Media?
Terms like’social media’, ‘�social search’ and ‘web 2.0′ are becoming increasingly more common in SEO and SEM, but have yet to make their way into the vocabulary of most industrial business owners. In fact, most tools that fall under the ‘social’ category are still quite elusive to some internet marketers themselves, which then begs the question, “what exactly is social media, and can industrial businesses leverage it for their SEM campaigns?”
Comments Continue ReadingSearch Engine Strategies Conference: Chicago – Day One:: Google Gadgets?
This is my second SES Conference and I knew by just looking at the scheduled sessions that I was going to learn a lot about the new trends in search engine optimization. One of the best session was the one entitled “Driving Traffic to your site with Google”. The importance of Webmaster Central was reiterated, which was great. Most of my clients are signed up with Webmaster Central and we are able to get [...]
Comments Continue ReadingMust-Knows! Why Industrial Companies Are Set Apart When it Comes to SEO.
An industrial search engine marketing blog just wouldn’t be complete with out a post about the differences of optimizing an industrial related site vs. sites in other BtoB markets. While there’s no shortage of information floating around on the web about marketing your website, it can be a trick to set apart the valuable from the valueless. Many wonder how their marketing approach should be modified when working with an industrial web site.
So, we’re coming coming to the rescue. In [...]
Yahoo! Integrates "Yahoo! Answers" Into Its Results
In the SEO world, trend forecasting can be hit-or-miss. Interpreting algorithms, identifying user behavior, analyzing data and making predictions – these can be mentally consuming tasks. Needless to say, when the jackpot is hit, it’s time to shout it from the roof tops!
Case in point: We’ve been watching Yahoo! Answers for quite some time now. (If you’re reading and some of this is beyond you…dont worry. It applies.) Until now, we havent seen a need to participate for any [...]
Linking Methods Part II : Tips
Link Building and Linking Tips
Apart from identifying the most effective methods to attaining backlinks, its equally important to know how to employ these methods effectively.
Here we’ve put together an outline of things to consider when soliciting backlinks. Observing these tips will mean a great deal to the visibility that your site recieves for certain industrial keyphrases, as well as to how ‘relevant’ your backlinks appear to the search engines.
>>Linking Tip #1: Use Anchor Text. Anchor text is the hyperlinked [...]
Comments Continue ReadingWebsite Redesign Article Review
I was reading an article in the WebsiteServices.com publication about planning for a redesign.� There is a lot of great information written about what to take into consideration when starting such a venture.� Hightlights from the article include:
>> Make a Checklist. Whether you are managing your redesign in-house or working with a company who specializes in industrial web design� be sure to understand clearly what your goals are and what you need to do to achieve those goals.
>> Compile Information. [...]
Linking Methods
Incoming links (or “backlinks”) is a term that references the number of links pointing to your site from other sources on the web. This is becoming increasingly important when it comes to search engine algorithms.
For example, if a user types in a key phrase for which a search engine identifies several equally relevant sites content wise, what usually happens is that the site who has more incoming links will appear higher on the search engine results pages(SERPS.)
If you think about [...]
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