User Test Results | What An Engineer is Looking for on a Website
Recently we ran a couple of user tests on 3 different websites for a client. As we reviewed the tests it was neat to see what every user thought was helpful and what was considered noise. Here are some quick observations and recommendations:
1. Keep everything above the fold as much as possible. Unless someone really wants to – they will not read the paragraphs of information. Also, keep all information about one product on the same page if possible. Limit [...]
Top 5 Requirements of An Industrial Website
Spring has finally sprung here in Minnesota. We are looking forward to warm weather, golf courses opening and the start of baseball season! Today the Twins take on the Tigers and even though the sun is shining, it’s going to be a cold baseball game!
Along with all the fun spring activities, I’m sure the echo of your wife or mom’s voice is ringing in your ears…It’s time for spring cleaning! And to add to the echo, I’m going to say [...]
The 5+ Greatest Blog Writing Tips Ever
There’s a lot more to writing a blog than just typing a bunch of words and hitting “publish.” These five+ tips will help make the process of writing your company’s blog easier and (hopefully) more enjoyable.
Comments Continue ReadingThe Good Thing about Decreased Pages Per Visit and Time on Site
Sometimes site owners can be disappointed when they start an SEO program and find that their visitors from organic search are looking at fewer pages per visit and spend less time on the site after optimization is done. But, it isn’t necessarily a bad thing that your time on site and pages per visit decrease.
Let’s look at an example. If you’re a user searching for “pneumatic valves’ you might click on a listing that brings you to the home page [...]
Google Nightmares!
Algorithm changes that will keep you up at night! (Audio/Webinar about this blog post)
If you are an internet marketer or trying to get better results for your website through search engine optimization, I’m sure you have a love / hate relationship with Google. Google and the changes they have made in the last 5 years have kept me up at night. In 2010, Google made 500 changes to their search algorithm. If I did my math right, Google is changing [...]
Considerations When Setting up a Blog
Have you considered blogging as part of your social marketing campaign or as an extension of your website’s marketing efforts?
A blog is a great place to add content, case studies, informal examples of work, research or company news and updates. It is also a great marketing tool to use for social, newsletter content or to get your customer feedback.
There are a three distinct ways you can set up your blog – each have a different strategy and benefit:
1. Set the [...]
Super Seminars via Webinars
Sign up for our new Webinar series. We will be touching on SEO, video, Google Analytics, social and more! Webinars will be about 20 minutes with a 10 minutes for Q/A. Looking forward to your participation!
Sign up today!
Google AdWords Redesign
A couple of days ago, Google launched a new redesign for AdWords. The new interface has a much cleaner look, and has all of the features of the old design, plus a new feature. I think this new redesign is a much needed facelift for AdWords. The new change is the addition of campaign types, which helps to streamline the management system. With the new campaign types, you will no longer see tabs for the display network in search only [...]
Comments Continue ReadingHow to Write Content for SEO
Part of my job is to help my clients with writing their content for the website they are either creating or updating during a redesign. During this process we have what is called a “content coaching” meeting. Now, this is not a meeting for me to tell you what you should say about the products/services that you sell but rather a discussion on how the words that you choose to put on the page will affect how well your search [...]
Comments Continue ReadingGoogle Places Gone? New Google+ Local Pages Take Over
Yesterday Google announced a big change to the local search ecosystem; Google has launched their new Google+ Local pages. These new pages will be replacing Google Places listings, and will be taking their places in the search results. While there is still a lot of confusion on the changes and what will be happening, I have provided some information below to help make the transition smoother.
Ecreative Works [...]
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