Make the Most of Your Site Search
Your website’s Site Search is an extension of your navigation. It’s there to be an aid that helps users to find what they need quickly and easily. Site Search is especially important for industrial companies, as we often see large numbers of part number searches with high conversion rates.
Additionally, you can use Google Analytics to track data from your Site Search to help you improve your [...]
Google’s Latest Video – Evolution of Search
Google released a new 6 minute video that covers the evolution of Google Search. It’s a great way to see a quick history on Google’s changes to search, and even get some simplistic answers to “why did they do that?”
Additionally, they created a timeline showing the searches…which will soon be printed and hanging at my desk, along with the SEO Table of Elements and Does Your Website Suck? infographics. What can I say? I love visual representations of information related [...]
Comments Continue ReadingGoogle Analytics Site Speed Update
Earlier this year, we wrote a post about Google’s new Site Speed reports in Google Analytics. Back then, you had to modify your tracking code to make the Site Speed reports work.
Google has now announced that they are making these reports available to everyone, without having to modify your tracking code!
Matt Cutts – “SEO is Not Spam”
Great video with Google’s take on SEO…
I love Matt’s point about finding an SEO you can trust – one that discloses what they do and that has good references.
Thanks to Search Engine Land for pointing out this video.
Comments Continue ReadingMore New Google Analytics Features
As a web analytics junkie – I am so excited about the changes to Google Analytics that have been happening during 2011. (Well, except the whole privacy scam thing, that one left me really frustrated and disappointed.)
Yesterday, Google announced some new reports that will help you get a clearer view of how visitors move across your site. These new reports are based on aggregated data (no, you [...]
Keyword Focus Through Good Research
Keyword research is perhaps one the most boring & mundane parts of the SEO to do list when starting a new website project, redesign or arguably when taking a second look at a long running project. At least that is what most SEO professionals or do-it-yourselfers will say if you ask. Thankfully for the clients at Ecreativeworks, I am here. I love the keyword research projects so much that I specialize in them and have done most of the research [...]
Comments Continue ReadingA Blog Blog Question Mk. III: Visually Appealing Words?
Writing a blog that visitors to your site will want to read is about much more than just the words. There are a number of visual considerations you should make as well. Read on to find out how to make your blog’s content “visually appealing.”
Comments Continue Reading5 Ways to Use Pay Per Click & Organic SEO Together
There’s some debate in the online marketing world as to which is more effective – organic SEO or pay per click (PPC) advertising. SEO often provides greater traffic. PPC takes less time and energy. SEO doesn’t depend on a daily ad spend. PPC is faster to see results. So which one is better?
It isn’t really about which is better – it’s about using them in the most effective way to make the most of every marketing dollar. Here are 5 [...]
50 Google Analytics Resources
Are you hearing about the “new” Google Analytics and want to know more about it? Or are you a Google Analytics junkie like me and just can’t get enough data?
You’re in luck. Kiss Metrics has a great blog post that lists 50 Google Analytics Resources for 2011.
I haven’t had a chance to read through them all yet, but I’m seeing some great posts on this list. I can’t wait to dig into the posts about [...]
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