Google Website Optimizer – Improve your Conversions

Google introduced Website Optimizer as a way to test landing pages for those using AdWords and more recently, as a way to test pages through organic search. It looks like a great way to test how well pages convert so I’ve decided to start with a few clients and see how well it works.  Once I have some results, I’ll post back and let you know what I’ve learned.  For now, here is an overview of how Website Optimizer works and how it can help improve sales from your site.

How it Works
Website Optimizer works by testing different versions of the content on your live site to see what will lead to the highest conversion rates. Google will alternate the versions of your pages seen by your visitors.  It then tracks which version leads to the most conversions – such as a contact us page or request for quote page.

Increase sales and conversion rates.
Identify the winning content combinations that drive conversions and increase ROI, regardless of site type.

Improve landing pages.
Reduce the number of would-be customers you lose through ineffective landing pages. Website Optimizer’s automated testing makes it easy to fix and deploy compelling landing pages.

Get more leads.
Streamline your online lead generation forms to get the data you need without losing potential leads.

Decrease Cost Per Acquisition (CPA)
Use testing to drive conversions and lower CPA.

Increase time spent on your site.
Uncover your best content, engage your visitors, and capture more attention.

Eliminate guesswork from site design.
Why base design decisions on assumptions? Leverage empirical data from real visitors.

Settle office disputes.
Not sure which version of a page will convert best? Run a test and let your customers decide

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